The upcoming 2026 FIFA World Cup is being viewed as a major turning point for soccer in North America, where the sport has transformed from a niche pastime into one of the continent’s fastest-growing sports industries.
The tournament — hosted jointly by Canada, United States and Mexico — is expected to generate record revenues and dramatically increase soccer’s popularity, especially among younger fans.
According to AFP, FIFA is expected to earn a record $11 billion from the 2026 tournament.
Soccer’s Rapid Rise in North America
Over the last two decades, soccer has steadily grown across the continent:
- Major League Soccer attendance has surged
- European club football now attracts massive TV audiences in North America
- Youth soccer participation continues to grow
- Soccer-specific stadium construction has accelerated
The article highlights the impact of Lionel Messi joining Inter Miami CF, which has further energized interest in MLS and the sport overall.
Soccer Now Bigger Than Baseball for Many Young Fans
Research from Ampere Analysis suggests soccer has overtaken baseball among many American sports fans.
Survey results showed:
- American football remains No. 1
- Basketball remains No. 2
- Soccer is now ranked ahead of baseball in popularity
The sport is especially popular among younger and wealthier demographics, making it increasingly attractive to broadcasters and sponsors.
Massive Investments Across North America
More than $11 billion has reportedly been invested in soccer infrastructure across North America, including:
- New MLS stadiums
- Training facilities
- Community soccer complexes
- Upgrades for World Cup venues
Cities like Toronto, Vancouver, Los Angeles and Miami are expected to see major tourism and economic boosts during the tournament.
Canada’s Growing Soccer Culture
In Canada, soccer’s growth has accelerated sharply following:
- The success of the Canadian men’s and women’s national teams
- Increased youth participation
- The rise of the Canadian Premier League
- Hosting duties for the 2026 World Cup
Toronto and Vancouver are among the official host cities.
Why 2026 Could Be Historic
The 2026 World Cup will be:
- The largest FIFA World Cup ever
- Hosted across three countries
- Expanded to 48 teams
- Expected to attract millions of visitors
Many analysts believe the tournament could permanently elevate soccer into North America’s top sports tier, especially with younger generations increasingly embracing the global game.