Fostering Partnerships, Celebrating Community, and Driving Tourism Growth
The City of Brampton is excited to announce that applications are now open for the 2025 Tourism Sponsorship Program, aimed at supporting festivals and sports competitions that deliver unique and engaging experiences in Brampton.
This program is a cornerstone of Brampton’s efforts to promote civic pride, enhance community engagement, and position the city as a premier tourism destination. By championing multicultural events and supporting initiatives that drive economic activity, the program highlights the vibrant and diverse character of Brampton.
2024 Program Success
In 2024, the Tourism Sponsorship Program supported:
- 23 Sport Tourism events, drawing 24,000 participants and 52,000 spectators, resulting in over 8,000 room nights booked at local accommodations and generating over $16 million in economic impact.
- 13 cultural festivals, which attracted over 113,000 attendees and contributed $9 million to the local economy.
Sport Tourism Events
Sport tourism is a proven driver of economic growth and community connection. Events supported by this program not only generate significant economic benefits but also solidify Brampton’s reputation as a hub for sports and lasting partnerships.
Eligibility Criteria for Sport Tourism Events:
- Must be organized by an incorporated non-profit or registered charity (operational for at least three years).
- Open to the public.
- Include a minimum of two consecutive days of amateur competition (seven hours/day).
- Book at least 50 room nights at recognized Brampton accommodation providers.
- Attract at least 50% of participants traveling over 40 km one way.
Experience Brampton Festivals
The program also welcomes applications for one new Experience Brampton festival, showcasing art, culture, food, music, or dance to celebrate the city’s multicultural identity.
Eligibility Criteria for Experience Brampton Festivals:
- Open to the public.
- Feature a marketing plan targeting visitors from beyond 40 km outside Brampton.
- Attract more than 1,000 unique visitors.
- Have a minimum budget of $60,000.
- Employ at least 25% local vendors (entertainment, food, operations).
- Organized by an incorporated non-profit or registered charity operational for at least three years.
- Have been held at least three times by the same organization.
How to Apply
Applications are open until January 10, 2025. For detailed eligibility criteria and the application process, visit brampton.ca/grants.
Let’s make 2025 a year of pride, connection, and celebration in Brampton!
What They’re Saying
Patrick Brown, Mayor, City of Brampton:
“The Tourism Sponsorship Program is key to building a stronger Brampton by celebrating our community’s diversity, driving economic growth, and fostering connections. I encourage all eligible organizations to apply and contribute to making Brampton a vibrant and welcoming destination.”
Harkirat Singh, Deputy Mayor and Chair, Corporate Services Committee:
“Tourism and sports play a vital role in showcasing the best of Brampton. This program highlights the incredible talent and diversity of our community, furthering our city’s reputation as an inclusive and dynamic hub. We’re excited to support events that inspire pride and leave a lasting impact.”
Join us in creating unforgettable experiences for residents and visitors alike in 2025!