In an inspiring display of celebrity influence and civic engagement, Bollywood’s top stars including Ranbir Kapoor, Karan Johar, Ahsaas Channa, Vikrant Massey, and others have come together for a groundbreaking voting awareness campaign ahead of the 2024 Lok Sabha elections. The campaign aims to motivate India’s citizens to exercise their voting rights, highlighting the impact of each vote on the nation’s future.
Leveraging their massive following, the celebrities have initiated an inventive online campaign where fans can engage with various playful polls related to the stars’ fashion choices and professional activities. This interactive approach serves as a precursor to a more serious call to action, encouraging fans to participate in the electoral process.
A poignant video featuring these celebrities has been released as part of the campaign. It emphasizes the importance of voting as not only a right but also a duty essential for the robust functioning of democracy. The video showcases heartfelt messages from the stars, with Sidharth Malhotra urging the audience with a compelling “Jaago desh ke jantaa jaago” (“Wake up, people of the country”), and Ranbir Kapoor and Ahsaas Channa reinforcing the call with a firm “Wake up.”
The campaign concludes with all celebrities holding a sign that reads, “#VoteWhereItMatters,” underscoring the theme that every single vote can significantly influence the country’s direction for the next five years. This unique blend of celebrity glamour and a vital democratic message hopes to inspire a large voter turnout, ensuring that every voice is heard where it matters most.