With just one month until election day, Canadian voters are gearing up to decide who will lead the country next. Recent polling from INsauga.com and Leger for The Canadian Press reveals significant shifts in voter sentiment, sparking fresh speculation about who will form the next government.
According to INsauga.com’s latest polls, conducted with over 12,000 respondents, the Liberal Party is currently leading, with more than 52% of voters indicating they’ll support them in the April 28 election. The Conservatives trail at just over 40%, followed by approximately 4% supporting “another party,” and slightly more than 3% backing the NDP.
This snapshot aligns closely with national trends reported by Leger, showing Liberals at 44% and Conservatives at 38% among decided voters—a dramatic turnaround from earlier this year when Conservatives held a substantial lead.
This resurgence in Liberal support has coincided with Justin Trudeau stepping down as leader and the subsequent rise of Mark Carney, coupled with heightened national unity in response to U.S. President Donald Trump’s aggressive economic policies toward Canada.
Carney Leads as Preferred Leader; Voters Emphasize Positive Politics
When asked who they believe is the strongest federal leader, nearly 54% of respondents chose Liberal Leader Mark Carney. Conservative Leader Pierre Poilievre garnered just over 41%, while NDP Leader Jagmeet Singh and Green Party Leader Elizabeth May trailed with around 3% and 2%, respectively.
A significant majority of voters—nearly 88%—have already decided which party they’ll support, leaving around 12% undecided and potentially up for grabs as campaigns intensify.
Notably, voters overwhelmingly favor positive, solution-focused politics. Over 74% prefer a collaborative approach aimed at uniting the country, compared to fewer than 2% who support aggressive political attacks. About 24% indicated a preference for a balanced approach that also holds politicians accountable.
Trust and Economic Policies Drive Party Support
Among Liberal supporters, trust in leadership is the leading motivation for voting, cited by over 42% of respondents. Another 19% specifically mentioned liking Liberal Leader Mark Carney as their primary reason.
Conservative voters emphasized trust (32.5%) and economic policy (25.3%) as their top reasons for choosing the party.
Interestingly, political advertisements seem to have minimal impact on voter decisions, with nearly 93% of respondents saying their choices are influenced by factors beyond campaign ads.
As election day approaches, these insights offer a clearer picture of what Canadians value and hint at how the political landscape may shift come April 28.