Loblaw Companies is introducing a bold new marker—a capital “T” framed by a triangle—to spotlight grocery products affected by recent U.S. tariffs. This move aims to help customers quickly recognize items facing price bumps due to the escalating trade clash between Canada and the United States.
“The ‘T’ signals a price jump of up to 25 percent triggered by U.S. tariffs,” Loblaw explained on its website. Products crafted in Canada but containing some tariff-impacted ingredients won’t carry the symbol for now, the company added.
“These tariffs fuel inflation, hitting consumers on both sides of the border like an extra tax,” Loblaw noted. “With affordability already a struggle for Canadians, we’re fighting to keep costs down—partnering with the government to shield key items from hikes—but some increases on tariffed goods are inevitable.”
Building on its maple leaf label for Canadian-made products, Loblaw’s new tariff symbol offers shoppers added transparency about what’s driving price changes.