Industry Minister Mélanie Joly is set to roll out a sweeping new industrial strategy aimed at protecting Canadian jobs, revitalizing key sectors, and attracting global investment and talent amid turbulent international trade conditions.
In a speech scheduled for 12:40 p.m. at the Canadian Club of Toronto, Joly will outline the federal government’s three-pronged strategy designed to push Canada into a new industrial era. Her prepared remarks, shared in advance, detail plans to support domestic industries such as steel, aluminum, lumber, and auto manufacturing — all sectors feeling the pressure from U.S. President Donald Trump’s ongoing tariffs.
The plan rests on three pillars: protecting jobs, creating new employment opportunities, and drawing in investment and talent. Joly is expected to frame the strategy as a critical step toward reinforcing Canadian sovereignty at a time of global economic and geopolitical uncertainty.
The government’s goal is to unlock Canada’s economic potential by strengthening its industrial base, ensuring that key sectors remain globally competitive and resilient.
This announcement marks one of the most significant economic policy statements of the year, as Ottawa seeks to stabilize domestic industries while positioning Canada as a strategic player in a rapidly shifting global landscape.