Canada’s travel and tourism sector is on pace to generate a record-breaking $183 billion in revenue this year, according to a new report from the World Travel and Tourism Council (WTTC). The boom reflects a strong rebound in both domestic and international travel, with nearly 2 million tourism-related jobs created in 2025 alone.
The report highlights that domestic tourism continues to be the foundation of Canada’s travel economy, accounting for a projected $104 billion—double the revenue recorded in 2024. International tourism is also on the rise, with spending by foreign visitors expected to reach $39 billion by year-end.
“Canada is proving just how resilient and adaptable its sector can be,” said WTTC President and CEO Julia Simpson. “With record economic contribution, job creation, and a strong domestic base, the industry is thriving.”
Despite the strong numbers, the WTTC cautions that shifting global dynamics could disrupt this growth. “Canada must remain vigilant,” Simpson warned. “Travel patterns are changing, and inbound growth from key markets is fragile. Continued investment in smart marketing, frictionless access, and improved visitor experience is critical to sustaining momentum.”
One area of concern is the heavy reliance on U.S. visitors. In 2024, 71 percent of international arrivals to Canada originated from the United States. However, ongoing trade disputes and political tensions could strain that trend, prompting Canada to diversify its international tourism strategies.
Looking ahead, the WTTC forecasts that if current trends hold, the Canadian tourism industry could grow to contribute nearly $234 billion annually to the national economy by 2035.