American whisky, rum, and wines will continue to be available at LCBO stores and restaurants after Prime Minister Justin Trudeau announced a 30-day delay on U.S. tariffs. The postponement has temporarily halted Ontario’s planned boycott of U.S. alcohol products, which was set to take effect on February 4.
The LCBO had previously stated that U.S.-made spirits, wine, beer, ready-to-drink cocktails, and non-alcoholic products would no longer be sold in its stores, online channels, or convenience outlets. Wholesale customers, including bars, restaurants, and retailers, were also informed they could no longer order U.S. products.
However, with the tariff delay, businesses now have until March 1 to prepare for potential changes. Restaurants Canada’s Central Canada vice-president, Kris Barnier, noted that some establishments plan to deplete their existing stock of U.S. products before switching to Canadian alternatives. Popular items like Jack Daniel’s whisky, Bacardi rum, and California wines would have been affected by the boycott.
The situation also presents an opportunity for Ontario’s wine industry. Michelle Wasylyshen, president and CEO of Ontario Craft Wineries, highlighted the potential to showcase more VQA Ontario wines to consumers. She emphasized the trade imbalance, noting that Canada is the largest export market for U.S. wine, while Canadian wine exports to the U.S. are minimal.
Restaurants and bars may need to adjust their menus and pricing if tariffs are reinstated. Many businesses have already seen customer interest in supporting Canadian-made products, reflecting a patriotic shift among consumers.
The LCBO has not yet clarified how it will handle its inventory of California wines if tariffs resume. For now, Ontarians can continue to enjoy their favorite U.S. alcohol products while negotiations between Canada and the U.S. continue.