Toronto has a new home for book lovers — especially those who believe in happy endings. Hopeless Romantic Books, a boutique bookstore dedicated entirely to love stories, has opened on Queen Street West, inviting readers into an all-pink sanctuary where romance rules and judgment is left at the door.
The brainchild of sisters Kearston Bergeron and Serena Goodchild, the store marks an exciting expansion from their original romance pop-up in Stackt Market. Inside, a giant disco ball shimmers over rows of novels that range from tender young adult love stories to fiery, page-turning romances. Every shelf is carefully curated by fellow romance enthusiasts eager to help visitors find their next swoon-worthy read.
The sisters’ mission goes beyond selling books — it’s about creating community. Their monthly book club welcomes readers both in person and online, fostering open conversations about a genre that has long been underestimated. “We want to help break the stigma around romance reading,” said Goodchild. “This is a space where everyone should feel safe and seen.”
For new readers, employee Syd Tri says the store’s inclusive vibe makes it easy to explore different genres — from contemporary to “romantasy” (romance meets fantasy) — without embarrassment or pressure. Every book guarantees one thing: a happily ever after.
One of the store’s most talked-about features is the “spice level” guide displayed near the entrance — a clever system that rates books from one to five chili peppers based on how steamy the story gets. A one-chili novel keeps things sweet and innocent, while a five-chili read promises pure passion. For those unsure where they land on the scale, staff offer personal recommendations, helping readers navigate everything from tropes to deal breakers.
The fun doesn’t stop with books. Shoppers can also pick up themed accessories like “Bookish” T-shirts, bookmarks, and cheeky caps that read “Born to read, forced to work.” But the runaway hit? Their “Blind Date with a Book” — a wrapped mystery novel tagged only with key tropes and a spice rating. “It’s perfect for anyone just discovering romance,” said Tri.
On opening day, eager fans lined up as early as 7 a.m., with the first hundred receiving goodie bags. Many were returning members from the store’s earlier location, now proud to see the dream expanded into a full-fledged retail space.
Since then, Hopeless Romantic Books has hosted author signings and events, including an upcoming celebration for Iranian-Canadian author Arezou Amin’s debut The Aroosi Arrangement.
Visitors can lounge in pink velvet chairs, lose themselves in the glow of a disco ball, or slip into the hidden backroom where a glittering TV plays Pride and Prejudice or Twilight. Whether you’re a lifelong romantic or a first-time reader, it’s clear this shop was built for one purpose — to remind Torontonians that love stories never go out of style.