Canadian e-commerce leader Shopify announced today a landmark partnership with OpenAI that will allow Shopify merchants to sell products directly through ChatGPT, expanding access to hundreds of millions of products worldwide.
Under the new integration, ChatGPT users will be able to discover and purchase Shopify merchants’ products instantly when asking the AI assistant for recommendations. Unlike traditional online shopping, the process will be seamless within ChatGPT, with no redirects or external links required. Once a purchase is made, orders will automatically flow into Shopify’s software, ensuring the same reliability and fulfillment merchants already trust.
Transforming the Shopping Experience
The collaboration is designed to make AI-driven commerce more intuitive and accessible. With ChatGPT now able to access Shopify’s vast product catalog in a structured format, customers can receive personalized recommendations and complete purchases in one conversational flow.
“This partnership with OpenAI reflects Shopify’s mission to make commerce better for everyone,” the company said in a statement. “By bringing our merchants’ products directly into the ChatGPT experience, we’re opening up powerful new ways for businesses to connect with customers where they already are.”
Seamless for Merchants and Customers
- Merchants: Continue to manage inventory, orders, and fulfillment through Shopify’s platform.
- Customers: Can shop without leaving ChatGPT, creating a faster and more natural buying experience.
- AI Integration: Shopify’s catalog is mapped into a format that ChatGPT understands, allowing instant product matching.
The Shopify–OpenAI partnership positions Canada’s e-commerce giant at the forefront of AI-powered retail innovation, as more consumers turn to conversational AI for shopping, recommendations, and daily assistance.
This development follows a trend of integrating generative AI into commerce, bridging the gap between human-like interaction and real-world transactions.