TORONTO — Canadian fans hoping to secure early access to 2026 FIFA World Cup tickets can now do so — if they’re willing to pay for the VIP treatment.
Hospitality packages launched Monday by On Location, FIFA’s official hospitality partner, start at $2,500 per person for single-match access and go up to premium, fully customized experiences where “the sky really is the limit.”
“We’re not just selling tickets — we’re selling experiences of a lifetime,” said Leah Linke, senior vice-president of event production at On Location. “It’s about creating once-in-a-lifetime memories with your family and friends.”
The company offers a wide variety of experiences, from access to elegant pre-match lounges and all-you-can-eat gourmet catering to elite seating and exclusive post-match entertainment. Packages include options like the FIFA Pavilion (located outside the stadium) and the Pitchside Lounge, an in-stadium experience starting at $5,350 per person.
Each package includes:
- A guaranteed match ticket
- Lounge access three hours before kickoff, during halftime, and two hours after the match
- Unlimited food and drinks
- Premium seating options depending on package tier
- Curated gifts and concierge-level hospitality
Fans can also build custom packages to follow specific teams (excluding co-hosts Canada, the U.S., and Mexico in the group stage) or buy venue-specific series for select locations.
For ultra-premium buyers, On Location offers its Platinum Access Program, which can include private suite service, luxury travel arrangements like charter flights or helicopters, and even on-field experiences such as taking a penalty kick after a match against a professional goalkeeper.
No official pricing was provided for the Platinum tier, but Linke described it as “the crème de la crème.”
“Flights? Helicopter? Post-match penalty kick? We can make it happen,” she said.
In Canada, the expanded 48-team World Cup will see 13 matches — including Canada’s three group-stage games. The national team will open its tournament at Toronto’s BMO Field on June 12 before moving west to Vancouver for matches on June 18 and 24 at BC Place. If Canada wins its group, it would remain in Vancouver through to the Round of 16.
Fans uninterested in hospitality packages will have two other paths to tickets:
- Canada Soccer’s Canada Red membership, being revamped later this month, will offer tiered memberships granting varying odds in a ticket lottery for Canada’s matches.
- FIFA’s official ticket lottery, set to launch this fall, will be open to the global public and follow a randomized draw system.
On Location, originally launched by the NFL and acquired by Endeavor Group Holdings in 2020, services more than 36,000 fans at the Super Bowl and has expanded into Olympic Games, UFC, MLB, NASCAR, and now FIFA tournaments.
The company expects to host more than one million guests across the 2026 World Cup’s 104 matches in 16 cities.
And demand is already surging. “Packages are flying off the shelf,” Linke said.