Tesla’s sales in Europe took a dramatic nosedive last month, plummeting nearly 50% even as the region’s electric vehicle (EV) market continued to grow. New data released Tuesday by the European Automobile Manufacturers’ Association (ACEA) reveals that Tesla sold just 7,261 vehicles in April across 32 European countries, compared to 14,228 in the same month last year.
The sharp decline comes at a time when overall sales of battery-electric vehicles rose by 28%, suggesting that Tesla’s troubles are unique—and deepening.
The numbers reinforce what early data from countries like Sweden, the Netherlands, and Denmark had already hinted: Tesla is facing a steep drop in consumer interest in Europe. Industry analysts say the backlash against CEO Elon Musk—particularly due to his controversial political views—has played a significant role in the decline.
At the same time, anti-American sentiment linked to escalating trade tensions with the United States is also making waves. Former President Donald Trump’s threats of a 50% tariff on EU goods, though delayed until July, have only intensified resistance to U.S.-based brands.
Meanwhile, competitors—especially from China—are stepping in to fill the gap. Chinese automaker SAIC, which owns brands like the U.K.-based MG, saw sales jump 54% in April alone. Their aggressive pricing and growing popularity pose a serious challenge to Tesla’s dominance.
Tesla’s sales are also being affected by supply issues. The company temporarily shut down some of its factories earlier this year to upgrade its Model Y SUV, one of its top-selling vehicles, further limiting available inventory.
For the first four months of 2025, Tesla’s total European sales are down 39% to 61,320 units. In contrast, the broader European auto market has remained relatively stable. In April, overall car sales in the EU rose modestly by 1.3%, with ACEA noting signs of recovery despite ongoing global economic uncertainty.