Loblaw Companies Ltd. is expanding its controversial body-worn camera pilot program to Ontario as part of a broader effort to tackle rising violence in retail environments.
The program, which first launched in Alberta and Saskatchewan last year, will now extend to select locations in Ontario, British Columbia, and Manitoba, the company confirmed in an email to CTV News Toronto.
“Early results suggest body-worn cameras may help reduce violent incidents,” a Loblaw spokesperson said, “but a broader, long-term evaluation across more stores and banners is needed to fully assess the impact.”
While Loblaw has not disclosed exactly which stores or banners will implement the technology, they confirmed the cameras will be tested at select locations, possibly including Loblaws grocery stores and Shoppers Drug Mart outlets.
The cameras will be worn only by trained personnel such as asset protection staff, select management, and third-party security teams. According to Loblaw, the cameras will only be activated in situations where there’s an imminent threat or escalation, and staff will notify those nearby when recording begins.
The initiative comes as the Retail Council of Canada reports a sharp rise in retail-related violence since the COVID-19 pandemic, with more frontline workers encountering aggressive or dangerous behavior.
“Our priority remains the safety of our customers, colleagues, and stores,” the company said. “This pilot expansion reflects our commitment to creating a safer shopping environment for all.”
The move has sparked some public debate over privacy and surveillance in retail settings, but Loblaw insists the measure is strictly for de-escalation and deterrence.