Thu. Jul 18th, 2024

Canadians’ Interest in Buying EVs Fades as Barriers and Concerns Remain

A recent study by J.D. Power reveals a decline in Canadians’ interest in purchasing electric vehicles (EVs), driven by persistent concerns about high prices, limited driving ranges, and inadequate charging infrastructure.

The survey found that only 11% of respondents were “very likely” to consider an EV for their next vehicle, a decrease of three percentage points from the previous year. This decline reflects broader concerns within the population. Key factors contributing to this trend include:

  • Limited Driving Range: 63% of respondents cited limited driving range as their primary concern.
  • High Purchase Prices: 59% mentioned the high cost of EVs compared to traditional gas-powered vehicles.
  • Lack of Charging Stations: 55% were worried about the insufficient number of charging stations available​.

The study also highlighted that consumer exposure to EVs remains low, with 55% of vehicle shoppers having never driven an EV. Among those who have experienced an EV through renting, borrowing, or test driving, 43% expressed a likelihood to consider purchasing one.

Interest in EVs varies significantly by region. The highest interest was noted in British Columbia (46%) and Quebec (39%), where provincial incentives are more robust. In contrast, interest was lowest in Atlantic Canada (26%) and the Prairie provinces (22%)​ .

Despite substantial investments from auto manufacturers in EV and battery production, affordability and infrastructure issues continue to hinder widespread adoption. J.D. Ney, director of the automotive practice at J.D. Power Canada, emphasized the need for ongoing education and collaboration between manufacturers and lawmakers to address these challenges and achieve national EV sales targets.

This report underscores the need for targeted efforts to overcome these barriers and support the transition to electric vehicles in Canada.

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