As Canadians continue to face higher living expenses and growing affordability concerns, two of the country’s most recognizable brands are joining forces to help consumers get more value from their everyday spending.
Dollarama and BMO (Bank of Montreal) have announced a new multi-year exclusive partnership that will allow shoppers to earn loyalty rewards at more than 1,700 Dollarama stores across Canada.
Under the new arrangement, members of BMO’s Blue Rewards program will earn points on eligible purchases of $20 or more at Dollarama locations. Customers who also use a BMO Blue Rewards Mastercard will receive additional rewards, creating even greater opportunities to save on routine purchases.
The partnership comes at a time when many Canadians are carefully managing household budgets due to persistent inflation and rising prices for food, housing, and everyday necessities. Both companies say the initiative is designed to help consumers maximize the value of their spending while shopping for essential items.
For BMO, the partnership allows the bank to expand its loyalty program into one of Canada’s most frequently visited retail chains. By rewarding customers where they already shop for household products, seasonal items, personal care goods, and everyday necessities, the bank hopes to make its rewards program more relevant and accessible.
For Dollarama, the agreement represents a strategic move beyond its traditional low-price model. While discount retailers have historically relied on affordability alone to attract customers, loyalty programs are increasingly becoming an important tool for enhancing customer engagement and retention.
Retail experts note that dollar stores have emerged as one of Canada’s fastest-growing retail sectors as consumers search for ways to stretch their budgets. Millions of Canadians now visit discount stores regularly, making Dollarama an attractive partner for a major financial institution seeking to expand customer loyalty.
Industry analysts believe the partnership could prove particularly appealing because it combines two benefits that Canadians value highly: low prices and reward points. Customers who strategically use eligible BMO credit cards alongside the Blue Rewards program may be able to significantly increase the value they receive from everyday purchases.
The announcement also reflects broader changes in consumer behaviour. Faced with continuing economic pressures, many Canadians have shifted more of their shopping toward value-oriented retailers. Dollarama has been one of the major beneficiaries of this trend, reporting strong financial results as consumers increasingly seek affordable alternatives.
At the same time, Canadian consumers remain among the most enthusiastic participants in loyalty and rewards programs worldwide. The ability to earn points on routine purchases that can later be redeemed for travel, gift cards, merchandise, and other rewards has proven highly attractive to shoppers.
As affordability remains a top concern for households across the country, the new partnership aims to provide Canadians with an additional way to make their money go further. By combining everyday discount shopping with a national rewards program, Dollarama and BMO are betting that value-conscious consumers will welcome another opportunity to stretch every dollar.