Hearing loss isn’t just something that happens with age — it can affect anyone, and early testing can make a world of difference. That’s the message from Cory Soal, hearing specialist and founder of The Georgetown Hearing Clinic, who has spent over three decades helping people hear better.
Soal explains that many people ignore the earliest signs of hearing decline because it happens gradually. “Usually when a person has hearing loss, they aren’t aware of it at first. It gradually declines until you think everyone’s mumbling, or you may have difficulties listening in a group or following a conversation — those are usually the first signs,” he says. Getting a baseline hearing test at a young age is crucial. It allows specialists to track changes over time and treat hearing loss earlier, which can significantly slow its progression.
The Georgetown Hearing Clinic has been a fixture in Halton Hills since 1992, offering comprehensive audiological assessments, custom molds, and a wide range of hearing aids, accessories, and hearing protection. Soal emphasizes that hearing technology has evolved dramatically. “These are not your parents’ or grandparents’ hearing aids. The technology now is incredible — ergonomic designs, water resistance, and rechargeable lithium-ion batteries that last up to 24 hours on a single charge.”
Modern hearing aids are lighter, more discreet, and highly customizable. Receiver-in-canal models can be tailored to fit almost any ear, from mild to severe hearing loss. “Any clinician can fit a hearing aid, but what matters is being there for that person — understanding their needs and providing long-term support,” Soal says. He builds lasting relationships with clients, keeping detailed notes to ensure personalized care over time.
The clinic’s success story began more than 30 years ago when Soal turned a personal interest into a career. From a modest setup with friends at The Georgetown Denture Clinic, he grew his practice into a trusted community hub for hearing health. “It’s not a job — it’s a privilege,” he reflects. “I love what I do and the people I meet.”
Located at 99 Sinclair Avenue in Georgetown, The Georgetown Hearing Clinic continues to provide expert care with a community touch. For more information or to book a hearing check-up, visit their website or call 905-873-6642.